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AFFINITYDIRECT

Affinity Direct vs Retail Pharmacy

The same pill.
Fifty times the price.

Sildenafil and tadalafil are FDA-approved generics — the same active molecules available at every pharmacy. Affinity Direct ships them at cost. Retail chains do not.

Affinity Direct
$2.33
per dose
vs
Retail Pharmacy
~$60
per dose (cash price)

62× more. For the identical molecule.

The Actual Numbers

Why retail pharmacy pricing is what it is

Sildenafil and tadalafil became generic in 2017. The wholesale cost of the active ingredient is fractions of a cent. Telehealth platforms like Affinity Direct compound and dispense them at prices that reflect that reality.

Retail chains charge $50–70 per pill because their entire business model depends on margin-per-unit. A pharmacy with 10,000 sq ft of retail space and a staff of 12 needs to charge very differently than a direct-to-patient telehealth provider does.

The medication inside the bottle is chemically identical. The difference is entirely in the distribution model.

Annual cost comparison

Estimated annual spend (assumes 4 doses/month)

Affinity Direct$280
Hims daily tadalafil~$480
Retail w/ GoodRx~$1,200
Retail pharmacy (cash)$2,400–3,600

Retail figures are cash-pay estimates without insurance. Actual prices vary.

Full Comparison

It is not just the price

To get a $60/pill prescription at a retail pharmacy, you also paid $150–200 for a separate doctor visit, waited 2 weeks for an appointment, and picked it up at a public counter. Affinity Direct includes provider review in the order flow, with daily tadalafil from $0.78/day and tadalafil 20mg from $5/dose in the 10-dose package.

Affinity Direct
Retail Pharmacy
Price
$5/dose tadalafil 20mg · $0.78/day daily

Affinity listed ED pricing

$50–70/dose

Cash price at most chains

Doctor visit
Included

Provider review included in price

Required separately

$100–200 office visit needed

Convenience
Order from home

Complete intake in 5 minutes

In-person required

Two trips: doctor + pharmacy

Privacy
Discreet delivery

Plain packaging, no labels

Public pickup counter

Known staff, waiting line

Provider access
Ongoing follow-ups

No additional consultation fees

None

Pharmacist only, no prescriber

Free shipping
Always free

Free 2-day on every order

No shipping

Must pick up in person

Backed by a real clinic network — not a startup

Affinity Direct is the telehealth division of Affinity Whole Health, a clinical organization with physical locations in Ohio, Indiana, and Illinois, operating since 2012. Online intakes are reviewed by licensed medical providers through a real clinical workflow.

LegitScript certified4 Midwest clinic locationsHIPAA compliant

Patients who switched from retail

I was paying $80 a pill at my local pharmacy. My doctor had never mentioned there was a generic. Affinity sent me 10 doses for $50. Same medication.

Mark T.
Columbus, OH

The whole thing — intake, approval, delivery — took less time than one trip to CVS. And I spent $14 instead of $140.

James R.
Indianapolis, IN

My pharmacist quoted me $67 per tablet. I'm paying a fraction of that now. I genuinely can't understand why this isn't better known.

David K.
Chicago, IL

Same FDA-approved medication

Daily tadalafil from $0.78/day with auto-refill.
No pharmacy trip needed.

Complete a 5-minute online intake. A licensed Affinity provider reviews it within 24 hours. Free 2-day shipping. No medication charge unless prescribed.

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